Who is IFF?

Who is IFF?

Don't worry it's not a scam


If you get a call from a company called IFF, don’t worry, it's not a scam.
It's on behalf of B3Living.

They will be calling you from the number: 0203 148 7645.


Our customer satisfaction survey is carried out by IFF.

They're a separate research company, and they make sure we get independent, honest feedback.

They might be calling you because:

  • You've been selected at random for a call asking for your thoughts on our customer service in general.
  • You recently had a service from us and we're looking for feedback on how it went.

Please let us reassure you that this is a real service and not about marketing. All we'd like from you is a quick chat about how you feel about B3Living. 


B3Living have been preparing for the new Housing Regulatory Standards that came into effect in April.  The standards are called Tenant Satisfaction Measures (TSM) and are designed with the intention to make it easy for customers to see how well their social landlord is doing and to hold their landlord to account.

There are 22 measures, 12 measures are carried out in a customer satisfaction survey and the remaining 10 measures are business performance measures.

The TSM’s form part of an overhaul of social housing regulations. All registered social housing landlords in England will have to collect and report on the Tenant Satisfaction Measures as it is a regulatory requirement.

B3Living will continue to work with, IFF, a market research company who specialise in the social housing sector, to carry out our surveys with you.  The survey is a general satisfaction survey (perception survey) asking customers what they think about their home and the housing services we provide.

We want to hear more from customers like you, in your own words, about how we're doing. Tell us what's going well and what could be better.

IFF will not ask for your personal information. 

If someone calls asking you to give your personal information, please be vigilant. Click here for more advice on how to avoid scams.

At B3Living, we are genuinely interested in what you think. You can read more about how your feedback changes the way we do things - click here. We believe knowing more about our customers helps us make better decisions.

So, your input is essential. IFF is an independent company and your comments will be anonymous. Feel free to be honest about your experiences.




If you don't want to be involved in surveys like this, that's ok. You can always opt out via your myB3Living account (go to the 'Menu' and change your details) or you can contact us.

Or if you're happy to give us feedback more regularly, consider joining our customer influence network - called our "Customer Community". They input into our big decisions.

Have your say

Have your say

Join the customers who influence our decisions